Publica will fuel an ecosystem of the third parties necessary to publish and promote high-quality and high-value books-editors, cover artists, illustrators, marketers and so on. By backing their ecommerce transactions on the blockchain Publica will bring trust and liquidity to the ecosystem. Peer-to-peer. Tokens distributed in the book ICOs (called READ tokens) should comply with a well-known token standard so they can be easily moved, traded, stored in digital wallets. READ tokens also prove ownership and grant decryption to an ebook that was bought in a Publica Book ICO. Authors will be able to choose how to distribute their tokens, at what price, in how many rounds, and in limited or unlimited numbers. Publica will keep a library of common templates for this..
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