Here is the time we live: global oligopoly, attention becomes scarce resource and the user still are undervalued. The revolution of production relations become possible along with the creation of blockchain technology. But for most of entrepreneurs, it is still in the distant future. What Merculet want to do is to provide the ultimate solution of expediting user’s attention into enterprise growth. In the future, Merculet would like to launch a new era of the Internet while the civilization of commercial world will be distributed with more dynamic growth. Merculet has built an Attention Value Network (token: MVP) to connects both the supply and demand sides of attention. It consists of three core components: The UAV (User Attention Value) evaluation system, User Attention Token(UAT) as the foundation of attention incentive system and Open Content Platform to solve the problem of attention source. Technologically, Merculet uses a multi-tier architecture with multi-chain and multi-asset to bridge the massive internet user and enterprises with the underlying public chain. It also balances the performance of mass Internet users, a large number of intermediate states and the performance of the underlyingpublic chain.