ICO of the week: HOQU
Project name: HOQU
Web site: https://www.hoqu.io/
What’s it about: The world’s first distributive Affiliate Platform
Crowdsale period: 27/11/2017 – 26/12/2017
Project target: hard cap 104,684 ETH
About the project:
HOQU is an Ethereum-powered project which benefits from blockchain solutions. The main objective of the platform is to build an ecosystem ensuring connection between merchants with networks and partners. The HOQU service intends to bring the costs down while transforming marketing into entirely transparent highly efficient tool. Companies will get a splendid opportunity to utilize Cost-per-action services, including partnership programs, networks together with associated products, running on blockchain principles.
A SDK offered by HOQU allows joining networks and the ecosystem while cutting prices. Founders of the HOQU environment say that Cost-per-action services relying on traditional centralized technologies are unprofitable: around 50% are paid to banking systems, platforms and agencies performing advertisement services together with CPA networks themselves. The objective of the HOQU service is elimination of intermediary influence on advertising marketplace, while increasing the efficiency of marketing itself as well as lead generation.
Smart contract system ensures the fully transparent, open, fair and secure way of payment. Сommissions paid to HOQU will not exceed 0,5%.
Features of the project:
- HOQU utilizes the ERC20 token standard with the platform’s currency being exchangeable within independent exchanges.
- The revenues, distributed among affiliate networks and affiliates, will feature a fixed US price and a floating token one.
- According to the strategy, HOQU will offer a wide range of marketing tools and a variety of services during the development process.
Alexey Shmonov, the Cief Executive and the co-founder of HOQU, expertizing in online advertisement, is known as the developer of the first affiliate network in the Russian Federation – Marketcall. He was also involved in the development of Move.ru real estate website as well as a large range of e-commerce projects. The second project’s co-founder more than 13 years working in the IT field, Andrey Duzhnikov leads the department of projects development. He belongs to the co-founder team of Marketcall as well as Move.ru. Another developer of HOQU and a high-qualified professional of online entrepreneurship industry,Alexander Duzhnikov, was one of the developers of Move.Ru and the developer of Marketcall. Roman Kaufman is an experienced specialist of digital economics and blockchain acting as the Chief Visionary Officer of the project. IBCG, known as the biggest blockchain-related community on the territory of Russia and Eastern Europe, joining more than 15,000 participants, was created by Roman’s offers.
Maxim Anikeev, leading the Marketing department of HOQU, is an entrepreneur, specialized on the online marketing, known as the Promopage co-founder and the Chief Executive as well as the head of the marketing department of East Lines Transportation Company (the third largest industry organization in Moscow).