Internet has led to the creation of many successful organizations that seem to defy the traditional economic laws. Let’s take the case of blogging: The Huffington Post has grown on free content written by volunteers. Wikipedia proves that users will not only seek information, but are willing to contribute and create value themselves. To continue the list one can mention TEDx, Kickstarter, Creative Commons, Creative Mornings and many other examples. All of these initiatives have two things in common: a ...

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